In the WordPress, this increment of memory is not reflected and causing the web to run slow. Let see how to set higher the PHP memory.
Memory is set to 128MB by default without needing of any changes in wp-config. 

Your domain will use less memory and will work faster if you install a cache plugin, as far as we know Hyper Cache is 100% compatible with it.

If you want to experiment with the memory, you can add in .htaccess the following:
php_value memory_limit 64M

(64MB is an example - you can set it to whatever you want to). Our configuration supports the full range of php value commands.
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